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Republica Moldova 30 de ani de independență

Moldovan apples started being exported in new wrapping

14:47 | 26.01.2021 Category: Economic

Chisinau, 26 January /MOLDPRES/ - The Moldovan quality apples are sold in new wrapping. The first trucks with Moldovan apples, packed in new boxes with the trademark, Moldova – a special taste, were exported this month, according to the Moldova Fruct Association.

One of the first producers who ruled to use the new wrapping is a manager of a competent enterprise, Ion Tulei. ‘’We have been before commercializing our fruits in an old wrapping; yet, time is ripe for us to align with the new tendencies and preferences of consumers; therefore, we have easily accepted the new design of the wrapping. Our positive, attractive and professional image is quite important, with which we present our products on the markets where we are already known, as well as on new ones. The buyer will recognize us with qualitative fruits and new wrapping anywhere in the world,’’ Ion Tulei said. 

The new design for the boxes of 13 kg for apples was worked out with the support of the United States Agency for International Development (USAID) High Value Agriculture Activity in Moldova project, in the context of the efforts of modernizing the trademark, Moldova – a special taste.    

„In 2020, we updated the image of Moldova Fruct; we redefined the logo of the Association and the trademark, Moldova – a special taste, known for more than six years; subsequently, we elaborated a regulation to regulate the correct use of the trademark by the producers willing to observe the quality standards,’’ the executive director of the Moldova-Fruct Association, Iurie Fala, said.    

Under the regulation on the use of the trademark, Moldova – a special taste, the fruits wrapped must be of the highest quality, in order not to compromise the image of Moldovan fruits on the export markets.  

The Plan on Development of Horticulture, approved by the Moldovan government  in late last year, sees that Moldova – a special taste becomes a country brand for all products of the horticultural sector.  

photo: Moldova Fruct Association


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