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Republica Moldova 30 de ani de independență

Moldovan brands to be promoted through mobile application

11:59 | 06.10.2021 Category: Economic

Chisinau, 6 October /MOLDPRES/- Employers' Association of Light Industry (APIUS), which includes a number of local companies in light industry benefited from support in developing a new version of the site, as well as the development of the mobile application DININIMA. Customers will have access to all products of local brands and direct connection with their online stores.

The application was set up within the Digital IMPACT program, which is part of the Startup Moldova National Program and is developed within the TEKWILL project, with the support of development partners: US Agency for International Development (USAID) and Sweden.

With the support of the Digital IMPACT program, the new version of the site is to be made in accordance with the latest technological and design trends, to include complete information about all local brands under the DININIMA umbrella. The site will be accessible to both local and foreign consumers. In turn, the mobile application will offer buyers the opportunity to be up to date with the latest collections, recommended products, but also permanent discounts and loyalty programs.

"Previously, the site was too overloaded and did not have a well-defined structure. We thought of simplifying it, so that it becomes a business card for all companies. In addition, last year we developed an e-commerce acceleration program and we want to integrate the actual brands, which have functional sites. Through the program, we aim to make local businesses as visible and accessible as possible. We will also implement an extension (, which we will promote on the European market, because there is increased interest from those countries. The IMPACT Digital program has helped us with expertise and financial support in the transition to digitalization, and we, together with our partners, will promote the light industry both in the country and abroad ", says Marcela Lozovanu, APIUS executive director.

Under the Digital IMPACT program, businesses in traditional sectors benefit from digital solutions to develop their services and products. In partnership with representatives of the IT sector and experts in the field, the problems faced by the strategic areas of the national economy are analyzed and researched, and subsequently - transformation solutions are offered, which could have a major impact on business scaling.

The TEKWILL project is implemented by the National Association of ICT Companies, with the financial support of USAID and Sweden. Tekwill was created in 2017 as a Center of Excellence of the ICT sector in Moldova, with the main purpose of aligning the field with current market requirements. In order to continue to contribute to increasing the competitiveness of the IT industry and other strategic sectors of the economy, the center has expanded its fields of activity, becoming in 2019 a complex project at national level, with the slogan "The revolution begins!".

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