Project for sustainable tourism launched in Moldova

Chisinau, Nov. 24 /MOLDPRES/-The Republic of Moldova, from an emerging tourist destination to a sustainable tourist destination -  a project launched today by the Ministry of Culture, in collaboration with the Rural Competitiveness and Resilience Project, financed by the United States Agency for International Development (USAID).

During the launch event, which was attended by representatives from the private sector and strategic partners, a commitment to sustainability was initiated in order to achieve the objectives set in the National Tourism Development Program.

"Moldova has developed its own brand, the Tree of Life, which has brought us to prominence on the world map, as one of the top ten surprising destinations worth exploring. Work is underway on the new Strategy for the development of tourism, one that will be sustainable, and among the strategic points will be the "Casa Părintească" Program, which aims to restore the old village houses in their authentic form, capitalized as accommodation units, as well as tourism centers rural", Minister of Culture Sergiu Prodan said.

The official noted that the Government will support the development of the field with policies, regulations, programs and incentives for "tourism hubs" to emerge, develop and prosper. The development of the tourist product, the promotion of the Republic of Moldova as an attractive tourist destination on a regional and international level with a unique heritage, authentic wines and quality tourist services, are some of the future priorities of the Executive.

Through the new Rural Competitiveness and Resilience Project, USAID will continue to provide support to enhance and boost growth opportunities in Moldova, according to the US agency. The project aimed to bring numerous benefits to rural communities and will contribute to the relaunch of Moldovan tourism, which is suffering from the consequences of the COVID-19 pandemic, and currently due to the Russian invasion of Ukraine.