New edition of Discover Modova's Finest brought together representatives of diplomatic missions, entrepreneurs, fashion designers

Chisinau, August 20 /MOLDPRES/- Reached its 4th edition, the Discover Moldova's Finest project, designed by the Ministry of Foreign Affairs and European Integration as a platform for increasing the visibility of Made in Moldova products on foreign markets and identifying new destinations for export , brought together the heads of diplomatic missions of the Republic of Moldova and businesswomen from our country.

According to the public diplomacy, strategic communication and media interaction service of the Ministry of Foreign Affairs, the event organized in partnership with UN Women Moldova, with the financial support of Sweden, offered a chance to the participating entrepreneurs to establish direct contacts with the ambassadors of the Republic of Moldova - who are also promoters and promoters of our products abroad.

"I'm glad that this time too, through the Discover Moldova's Finest project, we managed to promote the most authentic products and create new export opportunities. I find that the number of companies showing interest in participating in this project is constantly increasing. We therefore decided, this time, to expand the range of products presented at the event. I would like to thank the UN Women team for the support given to the MAEIE's women's empowerment initiatives, as well as the local authorities in the Hâncești district for hosting this event", said Nicu Popescu, Minister of Foreign Affairs and European Integration.

Discover Moldova's Finest
"The format of the event is to be appreciated, as it provides an opportunity for local producers to promote their products, presenting them to diplomatic missions from the Republic of Moldova. Even more, we appreciate the fact that, in this edition, female entrepreneurs promote their authentic products in this community, which represents a good opportunity for promotion and can contribute to the development of their business. Expanding support for local women producers is imperative, as the ongoing pandemic and economic crisis have exacerbated gender inequalities, exposing existing vulnerabilities in social, political and economic systems, but have also affected women and, in particular, female entrepreneurs. We strongly believe that by helping women develop their own businesses, create jobs for themselves and others, we help increase their self-confidence and confidence that they can become financially independent, thereby investing in their families and communities ", said Katarina Fried, the ambassador of Sweden in the Republic of Moldova.

"Within the UN Women portfolio dedicated to the support and economic empowerment of women, we campaign for the eradication of the barriers faced by female entrepreneurs at the beginning of their journey in launching a business. At the same time, we are making an effort to strengthen the capacities of these women through acceleration, pre-acceleration, qualification and requalification trainings, as well as mentoring - interventions that facilitate a better positioning on the local and foreign market. Thanks to the financial support offered by Sweden, we can invest in Moldovan women so that they can access opportunities and better living conditions", said Svetlana Andries, UN Women Moldova program specialist.

On August 18, the Discover Moldova's Finest project brought together the representatives of the diplomatic service of the Republic of Moldova, the governor of Gagauzia, Irina Vlah, the ambassador of Sweden in Chisinau, Katarina Fried, the program manager of UN Women Moldova, Svetlana Andries, entrepreneurs and entrepreneurs, presidents and presidents of professional associations. Due to the increased interest of companies to be part of the "Discover Moldova's Finest" project, at the 4th edition, in addition to the agri-food products, which were traditionally present at the previous editions of the project, clothing and accessories were exhibited of young designers. Among the participating companies were: Les Perles, Lurity, C'est Cher, Brașoveanka, Chika Clothes, Anastasia Posh, Lenivets, KnotBee, Moft Dulce, Lefrucom, FrigoDorAgro, Rodă Domnească, Consult LC, Azamet Pro, Vinaria Alter Ego and Hâncești Winery.

Fashion and accessory designers are beneficiaries of business support programs, implemented in collaboration with UN Women Moldova and financed by Sweden:

*Cristina Cazacu, founder of "Chika Clothes" - clothes created out of passion for art and manufactured with pride, in Moldova. The brand offers for sale: t-shirts, shirts, hoodies and customized suits with embroidered motifs;

*"C'est Cher", is represented by two talented entrepreneurs: Ana Caraus and Ludmila Secher, participants and winners of the first pre-acceleration program Female Entrepreneurship. C'est Cher creates shirts with a laconic and stylish design, suitable for various occasions;

*Irina Brașoveanu, founder of the brand

The current edition of the Discover Moldova's Finest project was organized at the Manuc Bey Historical-Architectural Complex, a special tourist destination of our country.

Photo: MAEIE