PHOTO // Moldovan wines promoted at ProWine Shanghai international exhibition in China

The Republic of Moldova is once again participating in ProWine Shanghai international exhibition, where 21 domestic companies are promoting their wines and alcoholic beverages on the Chinese market. Ambassador of the Republic of Moldova to the People’s Republic of China Petru Frunze visited the national pavilion and held discussions with director of the National Vine and Wine Office (ONVV) Ștefan Iamandi, as well as with representatives of the producers about opportunities to develop exports.


“The Republic of Moldova’s presence at this exhibition reaffirms the ambition of our producers to strengthen their position on the Chinese market and to showcase the diversity, quality, and authenticity of Moldovan wines,” said Petru Frunze.


The country’s participation in the event is supported by the National Vine and Wine Office under the umbrella of the national wine brand Wine of Moldova – Unexpectedly Great.

During his visit to the national pavilion, the ambassador met with ONVV Director Ștefan Iamandi and representatives of all the producers attending the exhibition. The discussions focused on the current situation, opportunities, and prospects for developing wine and alcoholic beverage exports to the Chinese market, as well as the importance of strengthening cooperation with local partners.


“The discussions focused on the current situation, opportunities, and prospects for developing wine and alcoholic beverage exports to the Chinese market, as well as the importance of strengthening cooperation with local partners,” the ambassador said.


Twenty-one companies from the Republic of Moldova’s wine industry are participating in the exhibition: Cricova, Mileștii Mici, Purcari, Chateau Cojușna, Vinăria din Vale, Asconi, Rădăcini, Castel Mimi, Vinăria Ungheni, Maurt, Aurelius, Bostavan, Novak, Alianță Vin, Basavin, Chateau Vartely, Imperial Vin, Tomai, Carlevana, Divus and Bardar.

The national pavilion presents both brands already known to Chinese consumers and new wines and products through which producers aim to identify distributors and promote their products on the Chinese market.


“The national stand features companies representative of the Republic of Moldova’s wine industry,” Petru Frunze emphasized, noting the participation of a significant number of domestic producers.


Visitors to the exhibition can also discover one of the most recent achievements that has brought the Republic of Moldova’s wine heritage to the attention of the international public: Guinness World Records title for the largest human representation of a grapevine in the world.