European Union supports sustainable development of tourism in Moldova

Modernizing infrastructure, digitizing tourist services and supporting local entrepreneurs are the main pillars of the Growth Plan for tourism, developed by Moldovan authorities in partnership with the European Union Delegation in Moldova.

The plan outlines five major goals aimed at strengthening tourism as a factor for local and regional development. The first objective focuses on developing tourism infrastructure through investments in roads, signage, information centers and local facilities, in order to make visitors’ experience more accessible and attractive. At the same time, digitalizing the tourism sector involves creating online platforms, mobile applications and interactive tools, in order to promote the country's tourist destinations.

Supporting small producers and rural entrepreneurs is another essential goal and improving the regulatory framework along with creating markets for authentic and eco-friendly products directly contributes to the development of the rural economy. Additionally, promoting sustainable and responsible tourism is integrated into the project, so that the development of this sector respects the environment, communities and local cultural values.

Professional training and the involvement of young people complete the plan's vision by developing the necessary skills in tourism, marketing and creative industries, enabling the younger generations to actively participate in transforming the sector.

“Tourism is an essential component of local and regional development, and the European Union supports the transformation of this sector into a pillar of Moldova's green, inclusive and innovative economy. Through various programmes, projects that enhance the tourist appeal of regions are funded, providing opportunities to young people and stimulating the rural economy,” said State Secretary of the Ministry of Culture Andrei Chistol.

The results are already visible: modern Tourist Information Centers have been created, regional and local tourist routes have been developed to leverage cultural, historical and gastronomic heritage and investments in local infrastructure — roads, public spaces, utilities and leisure facilities — contribute to improving  visitors’ experience. Projects dedicated to cultural tourism, eco-tourism and wine tourism support wineries and destinations in adopting sustainable practices and leveraging the cultural heritage of wine regions.

Through these joint efforts, the European Union and Moldova are building a modern, sustainable and attractive tourism industry, that brings economic and social benefits to local communities and positions the country as a significant destination on the European tourist map.